air-ink:从废气到墨水的华丽转身

2017-7-13 10:19:52

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科技为品牌带来新的灵感。我们时刻关注最新科技与创新方法,从VR动态到印刷技术,寻求科技与品牌的结合点,将科技灵活运用,成为品牌行之有效的市场工具。

We are constantly looking out for new technology and innovative ways to inspire brands. Be it the new VR  trend, cutting-edge printing technology, or anything that can be leveraged as viable marketing tools for businesses. 


比如Graviky Labs的这项振奋人心的发明,可以将空气中的污染物转化成艺术家画笔中的颜料。

We are amazed at an exciting invention of Graviky Labs that transforms air pollution into beautiful pigment for artists. 


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Graviky Labs是印度的一家创新实验室。他们开发出一款烟尘捕捉器KAALINK,安装在车辆的排气管上,将有毒的烟尘在释放到大气之前收集起来。

Graviky Labs is an innovative lab in India. They developed KAALINK, a soot-capturing device that can be fitted onto the exhaust pipe of vehicles. It captures the outgoing pollutants before they are released into the atmosphere.


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回到实验室后,他们将采集到的烟尘经过多重专利工艺,去除重金属、致癌物质和尘埃颗粒,最终加工成高纯度、富含碳元素的颜料。

Soot collected by KAALINK undergoes various proprietary processes to remove heavy metals, carcinogen and dust particles. The end product is a beautifully pure, carbon-rich pigment.


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最后,将颜料研磨成粉末,并与不同比例的溶剂和油混合,可得到不同厚度的墨水,发挥多种用途。

During the final stage, the carbon is mixed with varying amounts of oil and solvents to produce inks of different thicknesses, for varying purposes. 


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生产一支Air-Ink马克笔,需要1流体盎司的墨水,相当于40~50分钟的柴油车尾气排放。

40-50 minutes of diesel car emission is equal to one fluid ounce of ink, which is enough to produce a pen.




Graffiky实验室与虎牌啤合作,将Air-Ink带到全世界的街头。艺术家们被邀请来进行街头创作,结果发现Air-Ink能为他们的作品增添独特的深度和质感。

Tiger Beer partnered with Graffiky Lab to take Air-Ink to the streets of the world. Artists were invited to create beautiful drawings on the street walls, and they found Air-Ink added an amazing depth and texture to their work. 


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“艺术不仅仅代表美,在当今社会,我们需要艺术发挥更大的作用,对社会对政治的积极作用。我们希望在污染极度严重的当下,艺术能唤起人们的环境保护意识。而AIR-INK的问世,将会帮助到许多人”,一位来自孟加拉国的插画师如是说。

‘We’re at a time where we need art not just for beauty. We need it for social and political purposes. We need it to create environmental awareness because pollution is at an all time high. AIR-INK will help a lot of people,’ states Dibarah Mahmoob, an illustrator from Dhaka.


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此次跨界合作与传播活动,不仅表达了虎牌来自街头的文化基因,也彰显了其“释放心中虎”的品牌精神——支持心有猛虎的人、支持大胆的想法、支持街头孕育的创意与热情、以及为美化街道做出的积极改变。

By launching the Air-Ink initiative, Tiger Beer is living up to its belief in bold ideas, uncaged people, and creativity from the streets, for the streets.

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对于品牌来说,结合环境保护这样的热点话题可以有效传播品牌的核心信息。但如何使品牌精神焕发生命力?如何使其建立广泛的社会关联?请与我们联系,以获取更多信息。

It is important for brands to leverage on hot topics such as environmental awareness to convey their core messages. But how to bring the story to life? How to make it socially relevant? Come talk to us to learn more.



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About Dragon Rouge / 关于卓更

卓更品牌咨询是一家全球设计与创意咨询公司。我们为品牌及公司注入灵感、启迪变革、实现壮大。更多详情请访问我们的网站 www.dragonrouge.com,或联系 JiAnn Ng (j.ng@dragonrouge.cn)。

Dragon Rouge is a global design and innovation consultancy. We help brands and businesses to inspire, change and grow. For more details, please visit our website at www.dragonrouge.com or contact JiAnn Ng at j.ng@dragonrouge.cn


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